Uwu (/u:w:/, also stylized as uwu or owo) is an emoticon used to convey various feelings of warmth and cuteness. Its two characters (u for closed eyes and w for mouth) make up this simplified form of kaomoji used prior to emoji’s rise in East Asian digital communication.

Girls often use “uwu culture” girls’ reactions of cutesy aesthetics that border on sexualized or otherwise mature territory to convey cutesy affection. Uwus are used by “uwu culture” girls as an indicator of lighthearted smugness or self-satisfaction and playful bashfulness, often used to indicate lighthearted self-satisfaction or lighthearted smugness or self-satisfaction as well as playful bashfulness. Girls who identify with this subculture embrace cutesy aesthetics while frequently crossing over into sexualized or otherwise mature areas – hence its popularity among “uwu culture” girls.

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