Shawn Stussy created more than just a brand when he started selling shirts with his iconic handwritten logo in 1980 – he created an entire tribe. Before social media could generate its own buzz around something, word had to spread through real world associations between people who liked what the new piece offered them and word of mouth alone was enough for success in real terms. Stussy understood this better than anyone in his field and helped ensure its lasting success by infusing its “We’re All Friends Here” mentality into every aspect of its operation from day one.

Stussy Tribe members were creative innovators. From music and film projects, to unorthodox distribution of clothing to musicians and celebrities for free (so as to promote their own stuff), the international Stussy Tribe was a creative powerhouse in its own right. Led by Mr Stussy himself, who respected punk’s rebellious spirit, reggae’s smooth sound, and surf culture’s locals-only attitude, their brand created its own distinctive creative ethos which resonated with members of this tribe – creating an environment within which its members found comfort.

Stussy 3325’s Fall ’24 delivery pays tribute to their ethos by revisiting seasonal staples with quality textiles and neutral leaning color palettes, featuring Our Legacy shirt designed by Darren Bartlett back into production for cold-weather essentials relaunched for this collection by Stussy/Our Legacy/Nike collaboration featuring natural elements like their namesake patterns adorning iconic American sportswear silhouettes.